So you have a small business…or, maybe you work for a large business. You have social media accounts, you produce advertisements and you’ve been trying to do all the things your marketing strategist tells you to do. Yet, you don’t know if what you’re doing is working. How is that possible? If this is happening…
What is a virtual assistant–and why you probably need one
Social media marketing is time consuming, even if you’re using tools like Hootsuite, Buffer or Post Planner to save you time. Small business owners and bloggers specifically seem to fall into the time deficit, clocking in over 10 hours a week. Amazingly, 19% of marketers spend upwards of 20 hours a week marketing on social…
Why awesome photos will make or break your marketing strategy
We’ve all been there. You glance at an advertisement on your phone, in the store or at the bus station and for a quick second, you think, “Wow, that’s a shitty photo.” It’s true! You’re more likely to notice the details of a poorly designed advertisement than the brand, company or product that was actually…
How to create Tweets, posts and headlines like a boss
Consumers are immune to advertisements. Yes, it’s true. Consumers have trained their eyes and mind to ignore blatant advertisements so it’s critically important to design advertisements and marketing copy with consumers in mind. Tweets, headlines and posts need to be interesting, relevant, and they must include a concrete pay off, or benefit. The benefit can…
How to use Pinterest to grow your brand
Did you know that pins from Pinterest are 100 times more spreadable than a tweet? It’s no wonder that Pinterest has become one of the biggest marketing tools for Fortune 500 companies. But Pinterest isn’t just for the big dogs…small businesses, brands and blogs can AND should take advantage of the growth opportunities Pinterest promises….
How to differentiate messages across various social media channels
Marriages crack and relationships dissolve over the invasion of privacy of ones’ cellphone. It’s true! For a device that literally connects users to millions of people around the world, it’s a very private device…so private and necessary, (consumers check their mobile device 150 to 200 times per day) that users carry it with them everywhere…
The Importance of Creating Buzz via Social Media
Buzz building isn’t optional…it’s essential! Whether you’re planning to release a new product, launch an event or maximize word-of-mouth, buzz marketing is a technique to rally influencers and build suspense via word-of-mouth and viral marketing. What tools will enable you to build buzz? Help A Reporter Out–easy to send ideas to reporters for free AND…
The Importance of Creating and Implementing a Mobile Strategy
Consumers are borderline obsessed with their smartphones and mobile devices. Why should you create and implement a mobile strategy? Well, consumers check their phones approximately 200 times a day and 61% of people have a better opinion of brands when they offer a good mobile experience. Don’t delay, keep reading to learn how to connect a…
Debra Richardson Media 